A new ad campaign for the state of West Virginia lays it all out on the line with some reverse psychology:
Whatever you do, don't come to West Virginia!
Why would you even want to [come to West Virginia] when there are beaches in the Carolinas and mega-theme parks in Florida? And nothing says 'family fun' like a 10-hour drive with screaming kids, mile after mile of desolate highway, and little to break the monotony besides the occasional rest area or fast food joint.
What crazy ad agent thought that sarcasm would work? What is their target audience? Anyone up for a road trip?